Parlay Grade | Smarter, Simpler Parlay Building

Aim

Parlay Grade is a feature within Bookies.com designed to streamline how users build parlays, making it easier to select individual legs and assess the overall strength of a parlay before committing to it. The goal was to simplify a naturally complex decision-making process into one that involves comparing multiple legs, odds, and outcomes, while also including a clear exit link to guide users toward completing their bet elsewhere.

Struggles

Balancing data density with readability. Parlay Grade is inherently data-rich, requiring users to compare multiple variables across several legs at once. The core challenge was presenting this information in a way that felt digestible and scannable rather than overwhelming, without stripping out the detail users need to make informed decisions.